So, you have created a great-looking website for your business, you have outsourced all of the tasks that can potentially be outsourced, you have AdWords in place and you have placed some banner adverts on other people’s websites. What more can you do to drive additional visitors to your website? Have you thought about content marketing?
Content marketing is all about creating great content on your website that attracts visitors and hopefully scores you new customers. An easy way to get started with content marketing is to implement a blog on your site. A blog is simply a way that you can add various articles to your website where you write content about topics that would be of interest to your existing visitors or potential new corporate customers.
Content marketing and blogging are all about building authority. You need to write about things that you know and topics that you are passionate about. You want to create an environment whereby users come to your site when they are looking for information on your topic. Here is how you should potentially get started.
By creating new blog posts you create new opportunities for your website to be found by Google and new opportunities for customers to find you.
While you want your blogs to be quality blogs it is sometimes better to simply jump in and start writing. Once you have written a couple send them out to your friends and relatives to proofread them for you and to give you some feedback.
I would suggest starting off writing weekly and then trying to increase the volume from there. As mentioned above, it can be beneficial to get guest writers to also write content for your site.
If you write good content and structure the blogs well then Google will index the pages and include them in the rankings. Hopefully, after a period of time, you will build up some regular readers as well as viewers who find you on Google.
When done properly, content marketing can drive significant numbers of customers to your site. Publishing well-thought-out blogs is a great way to get started with your content marketing.